Simrran

Key Projects

Client Brief: Launch the Hyundai Kona Electric with a sustainability led positioning to drive awareness and EV adoption across global markets.
Strategy: Conceptualized and executed an integrated campaign collaborating with APAC and North American teams for a global rollout. Leveraged storytelling, video content, and creator partnerships to amplify “zero emissions” messaging and engagement.
Results: Delivered, 1M+ reach with 3–5% engagement rates, driving strong awareness and consideration for EV adoption. Amplified campaign impact through a Guinness World Record achievement.

Client Brief: Strengthening brand presence in the premium interior design and lifestyle segment.
Strategy: Developed and executed targeted, high-touch media plans, driving qualified traffic and accelerating lead generation within the interior design and architecture sector.
Results: Successfully delivered 4 campaigns with consistent timelines and brand alignment. Achieved 2–4% CTR and 20–30% improvement in campaign efficiency through optimized media planning.

Original IP: Drive viewership for Movies Now via high impact programming stunt, increasing audience tune ins and retention through a curated lineup of blockbuster films.
Strategy: Planned a 360° campaign across paid media, organic social, and print amplification aligned with on-air programming.
Results: Achieved 15–25% increase in viewership for prime time slots and improved audience retention during campaign windows. Generated 2M+ impressions with engagement across digital platforms.

Original IP: Conceptualized and executed a premium virtual experience, engaging modern beauty audiences, driving brand visibility and participation through an interactive, digital first platform with editorial appeal.
Strategy: A multi platform campaign across paid, organic, and influencer channels, featuring leading beauty creators and brand collaborations with live masterclasses, editorial style content, and influencer led sessions to maximize engagement.
Results: Drove 1M reach and achieved 15+ live session attendance rate with strong audience participation and multiple brand partnerships, strengthening engagement and brand affinity.

Client Brief: Drive awareness and participation among students, parents, and schools across India. Position it as a leading educational quiz platform with nationwide reach.
Strategy: An integrated campaign across paid and organic channels, targeting Tier 1, 2, and 3 audiences with localized messaging. Aligned digital promotions with school outreach and broadcast schedules to maximize visibility and participation.
Results: Achieved 5M reach across diverse regions, driving strong engagement among student audiences. Increased registrations and participation, strengthening nationwide visibility across Tier 1–3 markets.

Client Brief: Promote domestic tourism by increasing awareness of diverse travel destinations. Encourage travel discovery and boost interest across regions.
Strategy: A digital first campaign across paid and organic channels, leveraging short format content and interactive formats. Targeted Tier 1, 2, and 3 audiences with regionally relevant messaging to drive broader reach and engagement.
Results: Generated 1M+ impressions with consistent engagement across digital platforms, strengthening travel intent and audience engagement across diverse regions.